There is always tough competition among brands; online marketing seems the most demanding condition. Achieving a higher rank in a market that is full of similar products is a challenging task.  Everyone is trying to outdistance the rest to attract a more significant number of customers. In this condition, a brand that acts wisely is the one that can touch a higher level of success....

To coincide with del, unveiled the latest iteration of their Art in Stores series by commissioning the American artist to create eight original pieces to hang in the windows of the brand's Via flagship and it certainly turned heads. Upon paying a visit earlier this week, there were a dozen or so passers by snapping pictures of the pieces, which rotated like a retro retail display. I design...